Responsibilities:

• Develop product go-to-market programs to achieve overall revenue targets and market share goals for assigned products.
• Work with Product Managers to strategize product positioning and communicate the product positioning and unique selling points to the market. To identify opportunities for new services in the market by understanding the market dynamics, technology evolution and our customer’s business challenges.
• Increase product/scheme awareness and generate leads via various modes such as marketing campaigns, product seminars and other publicity platforms.
• Develop product literature such as brochures, sales kits, internet website, user guides and promotion mailers to facilitate sales.
• Develop benchmark against competitors’ product offering to improve product features and pricing framework for new and/or existing services to ensure market competitiveness and product relevance.
• Develop pricing strategy including customized packages for segment markets to meet specific customer needs.
• Be part of the team to introduce innovative products by keeping abreast of technology developments and trends; and regularly updated on changes in market needs.

Requirements:

• A recognized degree with 5 years of product marketing experience, preferably in a related industry eg telecommunications, IT etc. Track record in successful product launches and/or promotion programs in Managed Services, Security Solutions, IP PBXs or IT solutions will be an added advantage.
• Familiar with the Enterprise IT Outsourcing business, including the outsourcing of:
• Desktop Management
• Server + Storage
• Messaging + Collaboration Service
• Network Integration
• Workforce Outsourcing
• Management and monitoring
• Experience in the commercial and operational models, outsourcing processes and methodologies, industry standards (ITIL, COBIT, etc) would be advantageous.
• Possesses experience in competitive pricing strategy and target marketing.
• Possesses excellent communication and writing skills and a genuine enthusiasm for providing excellent support to both internal and external customers.
• Possesses business insight and a firm grasp of the current telecommunications environment and technological developments for in-depth analysis of market trends & demands.
• To be an independent and resourceful team player.