Responsible for the development, management and execution of marketing strategies and integrated advertising & promotional campaigns, including above & below the line activations, for key initiatives and events; identification and establishment of effective marketing avenues, budget management, forecasting and reporting.

Requirements:

·         Degree in Marketing, Mass Communications or Business Administration

·         Minimum 5 years of relevant experience preferably in consumer marketing and/or advertising in hospitality, travel or leisure industry or segment marketing targeting families, youths and yuppies with at least 2 years account management experience

·         Strong direct marketing experience with an integrated marketing perspective

·         Knowledge of all agency functional areas including production, media, research and database management

·         Excellent communication, interpersonal, presentation and analytical skills

·         Ability to lead and be part of a team

·         Ability to lead, develop, manage and execute a marketing campaign independently

·         Willing to commit to a contract period of 6 months.